Take This One Action When You're Making Zero Sales From Facebook Ads

FACEBOOK ADS NOT WORKING?

Getting zero to very few results from your Facebook Ads?

You want leads and sales but instead your burning holes in your pockets.

You’re madly sponsoring posts and getting little to no ROI at all from your hard-earned cash.

And you do it over and over again, expecting a different result.

This is a very common problem, and the issue may not be what you think.

If you have been running Facebook Ads for a little while and gotten very little return, there could be a very good reason for this.

You may have tested all different variations of ad creative and audiences and still aren’t getting results.

YOUR SALES OFFER

Assuming you have set your campaign up properly and not made any huge errors, it is most likely dare I say: your offer.

And by that, I mean your actual product, service, or course and how it’s packaged as a whole from your pricing to the inclusions, messaging and how you’ve set yourself apart in the marketplace.

Plain and simple, your offer isn’t competitive enough for the value you’re presenting.

This means there will be little demand for your product, service or course at the price point you’re offering.

Why? Because your audience can find the same thing cheaper online.

Don’t get me wrong, if your Facebook Ads are not working, there are always things you can improve with your campaign set-up to get better results (more on this later).

But…if you’re getting zero to little traction, you need to address your offer.

THE HARD TRUTH ABOUT FACEBOOK ADS NOT WORKING

I am going to tell you the hard truth.

A killer offer will make up for a poorly set-up campaign, but a poor offer won’t ever make up for a perfectly set-up campaign.

It doesn’t matter how good your campaign set-up is, no ground-breaking creative, targeting or finely tuned settings will make up for an offer with no demand.

Despite whether you believe there is demand for your product, service, or course, if there are competitors offering the EXACT same thing at a discount on Facebook Ads, you’re unlikely to see results.

Here, I mean exactly the same thing too - there is no differentiation in quality, features and overall value.

Of course, this doesn’t apply to brands that are well established and have set themselves apart in the market and already have huge demand.

If you’re all offering the same thing and advertising to the same audiences, who do you think they are going to buy from? Most likely the cheapest option especially if they aren't familiar with any of the brands offering.

Buyers are real people with real money who are using real rationale when making purchase decisions. They’re going to do their research before making their final decision.

They need to know and believe that your product offers more value to pay a premium.

To start generating more results, a drastic change may be what you need.

Which begs the question, how do I do this?

HOW TO GET SALES ON FACEBOOK ADS

Here a few suggestions:

• Change or improve your product, service, or course;
• Adjust how you package and promote your product, service or course to show more value e.g., differentiate yourself based on price, quality, messaging, features and benefits etc.;
• Run a promotion using scarcity e.g., percentage discount, buy one get one free etc but limit to a certain amount of people or time to create FOMO.

I know first-hand this isn’t what you want to hear but it is something you need to address if you’ve given Facebook Ads a red hot go AND spent a decent chunk of time and money testing them (not just a couple of days and $10).

And if you aren’t sure what to change with your offer, reach out to your audience and ask why they didn’t buy…you’ll be surprised at what you find out.

To put it bluntly, don’t rely on Facebook Ads for a miracle skyrocket in sales, get your offer right first.

Ask yourself the difficult question: is my offer what my audience wants?

SETTING UP YOUR CAMPAIGNS THE RIGHT WAY

And for those of you have that an offer that sells but have ABSOLUTELY no idea how to set-up a campaign the RIGHT way – you’re in luck.

This is exactly what we offer in Ace Your Ads workshops. For just $127 AUD (limited time only), you’ll discover how to set-up a Facebook Ad campaign that’ll get you leads and sales every day of the week, if your offer is already on point that is.

🔥 If you an ecommerce biz, we’ll take you through how to set-up a campaign to grow and scale your sales on autopilot.

🔥 If you’re a service biz or course creator, we’ll take you through how to set-up a campaign to generate leads consistently and sustainably, all year-round.

Ready to set-up your campaigns for success? Click here to find out more.