The Number One Way To Get High Quality Meta Ads Leads Right Now

META ADS LEAD GENERATION

Meta Ads (Facebook and Instagram Ads) is a powerhouse for business owners looking to attract targeted, high-quality leads.

It’s the easiest way to scale your business and bridge the gap between where you are now and your revenue goals.

The biggest issue we see on the platform is course creators and entrepreneurs attracting poor quality leads into their sales funnel. Then when it comes to selling, nobody buys.

There are sure ways to ensure you minimise the risk of this happening.

Today, we’ll dive into the number one strategy right now to get high-quality Meta Ads leads into your sales funnel immediately that WILL go on to buy (and reduce the risk of lower quality leads entering too).

WHY HIGH-QUALITY LEADS MATTER

Not all leads are created equal. High-quality leads are those who are genuinely interested in your offering and are more likely to convert into paying customers. By focusing on quality over quantity, you save time, reduce ad spend, and increase your return on investment (ROI).

Using the same ads budget, you’re better off acquiring less leads at a higher cost that will go on to purchase rather than focusing on a higher quantity of leads at a low cost (that won’t spend a cent with you). Thousands of downloads or email contacts mean nothing if they aren't buying.

Stop focusing on Cost Per Lead. Instead, your focus should be on Revenue Per Lead. It will give you a better indication of success. 

Here’s the calculation: Total Revenue Generated By Ad Leads / Total Number Of Ad Leads. 

For example: $10,000 / 100 = $100 per lead.

Aim to grow this figure.

The cost of your lead doesn’t matter, as long as your campaign is profitable. You're better off paying a few dollars extra per lead if it means the lead will convert into actual revenue.

START WITH A HIGH-CONVERTING LEAD MAGNET

The easiest way to attract leads into your sales funnel is by giving prospects something of value (free) like a lead magnet.

Not just any lead magnet but one that is high-value and focused on the target audience you're pursuing. It can’t appeal to the masses. If the lead magnet you are using to attract potential buyers is too general, it could lead to a high volume of leads but very low quality (that won’t spend).

A highly relevant lead magnet attracts people serious about your solution. It should solve a specific, pressing problem for your ideal buyer that is aligned with your paid offer so the lead is more likely to go on and convert.

Before kicking off with Meta Ads, create a lead magnet that gives your buyer the information they need now to move them to a position ready to buy from you.

Not sure what kind of lead magnet to create? Send out a survey or jump on a call with your ideal audience to discover their most pressing issue. Once they've ticked that off, they should be in a position to need your course or offer.

LEAD MAGNET EXAMPLE

Here is an example of my best converting lead magnet.

A lot of course creators and business owners were starting ads before they were ready. They hadn't first tested and optimised their sales funnel. As a result they lost a lot of money and faith in Meta Ads.

That's why I created this freebie:

How to figure out if your course is ready for Meta Ads.

It moves them from their most pressing problem to being in a position to buy my course as they then need help with the set-up (once they know they are ready to get started). 

The name of the lead magnet indicates the transformation they will have from the checklist which helps in ensuring I attract the right types of leads also.

I made the name more niche over time to improve the quality of leads coming in.

Originally the lead magnet was called:

How to figure out if you're ready for Meta Ads

and now it's:

How to figure out if your course is ready for Meta Ads

The chosen copy (and name) tweak identifies who I am targeting straight away.

Remember: don’t start running ads until you have promoted the lead magnet on your free channels like via email marketing and your social channels and people are downloading. Otherwise, you could waste money on ads without any validation of what you’re offering.

THE SECRET SAUCE TO ATTRACTING LEADS THAT BUY

The simplest yet most effective way to ensure you’re attracting high-quality leads into your sales funnel is by pre-qualifying leads and refining your lead capture forms. It’s really important to pre-qualify leads to avoid wasted ads budget. This will ensure the quality of leads coming into your funnel is much higher.

The way that you do this is by adding extra steps to the process to qualify serious leads e.g., increasing the number of fields on your forms. This means you are either increasing the time taken to complete the form or the difficulty of it in terms of questions asked. When a user inputs more information they show greater interest.

Adding specific fields to your forms can help you gather crucial information about your prospects, allowing you to filter out unqualified leads and focus on those who are most likely to convert. In pre-qualification, you aren’t targeting better quality leads but excluding poorer quality leads.

TYPES OF FIELDS TO ADD

Adding form fields scares off people who are less serious. They’ll fail to complete the form out of fear of being followed up or dedicate the time to inputting their information. This drop off will save you time and money pursuing unqualified leads. It will also help you reduce the spam.

You can add simple fields like e.g., web address or Instagram handle or a more direct or difficult question: "Are you ready to get started creating ads in the next 30 days?" 

The questions must be aligned to someone who is interested in your final offer.

STEPS FOR ADDING FORM FIELDS TO ATTRACT HIGHER QUALITY LEADS

Our standard forms to acquire leads normally include name and email.

Consider the below to attract higher qualified leads that will convert.

Step 1: Understand What Makes A Lead High-Quality

Before designing your forms, define what information is most valuable to your business. Consider:

Demographics: Age, location, and occupation

Intent: Why they’re interested in your course, service or product

Budget: Whether they can afford your offering

Timeline: How soon they plan to take action

For example, if you offer a premium program or service, adding a field like “What is your budget?” can help you gauge whether a lead is ready to invest.

Step 2: Add Qualifying Questions

Including a few key questions in your form can help you pre-qualify leads without overwhelming them. 

Examples of qualifying fields include:

• “What’s your biggest challenge right now?”
• “How soon are you looking to get started?”
• “What’s your business size or annual revenue?”

These questions provide insights into whether a lead aligns with your target audience and how likely they are to convert.

Step 3: Keep It Simple

While qualifying leads is important, avoid making your forms overly complicated. Too many fields can deter potential leads from completing the form. Instead:

• Include only the most essential fields.
• Use drop-down menus or multiple-choice options to make it easier for users to respond.
• Highlight the value they’ll receive by completing the form, such as access to a free guide or webinar.

META INSTANT FORMS VS. WEBSITE FORMS

You have two options for collecting data when it comes to creating forms.

You can collect data in Meta (Facebook or Instagram) itself or on your website or landing page.

Meta Instant Forms

Collecting the data via Meta’s Instant forms will give you a higher volume of leads at a lower cost.

They are fast, easy and more affordable but they often come with a lower buyer intent. This is because users don't have to leave Facebook or Instagram to complete the form.

You’ll need a stronger follow-up game to nurture those leads into customers.

Website Forms

Instead of using Instant forms, send people to a landing page on your website to collect their details.

The volume of leads will decrease but adding the extra step will weed out less interested prospects.

If a user clicks through to your website, they’re more serious. 

High intent usually means that the lead will cost you more to acquire but the volume will be lower.

Just make sure your landing page is ready to convert.

ADDING A REVIEW STEP

When it comes to your pre-qualification, you can also add an additional step for a user to submit a form.

On Instant Forms, you can select the enable ‘higher intent forms’ on Instant Forms.

It adds a review screen step before submission

Users can review all the information they are sharing with you and approve that they are sharing information with you in the first place.

You can also test new rich creative instant form types. It allows you to add more information to your form e.g., benefits of your offer. You should see more interested leads coming through and you’ll convert at a better rate too.

Alternatively, on your website, use functions like capture or form verification software e.g., recaptcha so the person must prove they are credible and not a robot.

FINAL THOUGHTS

Adding qualifying fields to your Meta Ads forms is a game-changing strategy for attracting high-quality leads. By gathering the right information upfront, you can focus your nurture efforts on prospects who are truly interested and ready to engage with your business.

Remember, it’s not about getting more leads—it’s about getting the right leads. Start refining your forms today and watch your sales funnel fill with prospects who are eager to take the next step.

Not sure if you’re ready to get started with Meta Ads?

Download our free checklist: How To Figure Out If Your Course Is Ready for Meta Ads

If you are a service provider or ecommerce business, download our free checklist here.

In six simple steps, you’ll figure out if your brand is primed, before you spend a cent!