How Rose, Boutique Kid's Store Owner 4x Her Sales Using SEO

If you’ve ever felt like getting ranking in Google was confusing, overwhelming or not the best way to grow sales in your business, then you need to meet Rose from Addison Wonderland, busy Aussie mum of two little ones and founder of a boutique kid's store.

WHO IS ADDISON WONDERLAND

Addison Wonderland is an online baby and toddler boutique selling unique, hand-crafted clothing, accessories and toys that you wouldn’t find in an everyday store. Founded in 2019, Addison Wonderland, was growing beautifully as a small brick and mortar store but had big overheads. Rose desperately needed a way to convert these sales to her website.

WHEN SOCIAL MEDIA ISN’T WORKING

Rose began posting on social media in the hope of steering people to her newly created website. It was the only way she used to drive people to her online store. It was taking up most of her time but just wasn’t working.

ROSE’S DISCOVERING OF SEO

That’s when Rose heard about SEO Engine Optimisation (SEO).

Search Engine Optimisation (SEO) is all the steps you take on your website and other people’s websites to rank first in Google.  

At the time Rose didn’t know what SEO was but when she did some research, she discovered it was the perfect way to get customers to her website and make consistent sales. Best of all she loved the fact that it seemed relatively easy (and free) to implement, was low maintenance and the results compounded over time (not stopped once the work stopped like social media or paid ads).

It now made sense to Rose as to why it was the first marketing point of call for corporate companies who have a strategic marketing plan in place.

Not long after making the SEO discovery, Rose came along to one of our free masterclasses at The Digital Exchange and immediately knew that SEO was her way forward.

What she loved most about the free training was the way that Nicki explained things in an easy-to-understand way, even with Rose’s limited tech knowledge.

This quickly dispelled any of Rose’s concerns about lacking the skill or time to implement this marketing channel. That’s when she decided to join our 6-week SEO program, SEO Made Easy.

As a small business owner, the course cost was an investment for Rose so she needed to weigh up her options. Rose decided to take a leap of faith, enrolled in the program and she’s so glad she did. 

She wanted her website to become a leading source of revenue to her business and that’s exactly what happened.

THE PROCESS

Rose joined SEO Made Easy - our simplified program for scoring first position in Google so you can boost your website traffic and sell consistently (without social media or paid advertising).

In this program, we cover ONLY the things you need to know to boost your website to first spot in search engines, saving you from spending years hunting and pecking all over Google.

Rose joined the program and was an active student throughout the six weeks (you have lifetime access to the course so you can take it at your own pace).

Here is a recap of the process Rose took in the program:

In Module 1, Rose secured a firm understanding of what Search Engine Optimisation is, the main components of this marketing channel and how they all work together to score your website those coveted top positions in search engines like Google (and of course drive consistent visitors, sales and revenue to your site).

Then Rose dove in Module 2, where she learned all the metrics to track so she could in fact check herself that all her SEO efforts were paying off, following our step-by-step tutorials.

In Module 3, Rose discovered how to nail her website set-up so she could be sure that Google would find her site and index it, and  have her on speed dial the moment someone searched for what she sells. Unfortunately our websites don’t magically appear in Google, there are steps you need to take. 

Here, Rose also did a pulse check on her website to make sure it not only looked good but functioned well too. 

After all, you don’t want them to leave your site and head to a competitor's site instead.

Next came Module 4, our students favourite module. Rose found the exact money-making keywords her dream buyers were typing into Google to find a store like hers AND calculated how much money she could make from each keyword to make sure they were the right fit for her store.

Then in Module 5, Rose added those keywords to all the right places on her website that would impress the Google powers to be following our no-fuss here's-exactly-what-to-put-where checklist.

Rose completed the program by getting her website mentioned and linked to from other trusted sites in her industry in Module 6. Scoring backlinks (links from other sites to yours) is what really moves the need when it comes to your position in Google. Without backlinks, all the other work you do before this is redundant.

THE RESULTS

Within weeks of implementing SEO, Rose was already seeing changes in the online visibility of her website with the amount of visitors increasing by a whopping 83%.

“After spending less than two weeks implementing SEO for a portion of my website, I already have 4 new keywords ranking in the top 10 and 12 new keywords in the top 20. My site health has increased to 95% and I have obtained several backlinks with a plan to secure many more”, said Rose.

"The whole course has provided value to me – from reworking my website structure to implementing SEO to acquiring backlinks. It was all the things I didn’t know I needed!”.

After a six month check, Rose discovered a huge spike again in her SEO with a 4x increase in traffic and sales.

NICKI’S TEACHING STYLE

A big reason Rose chose to do SEO Made Easy was Nicki’s teaching style in her free masterclass:

“Nicki’s teaching style is suitable for everyone and she makes it easy to understand not just HOW to do something but also WHY you’re doing it, so you can continue to implement the techniques in future and make more sales and revenue.

ROSE’S ADVICE TO SOMEONE CONSIDERING THIS SEO PROGRAM

“The investment is worth it. You will learn so much about your website and Google in general upon completion of this course. 

Nicki is so knowledgable in all facets of SEO and is able to pass that knowledge on in a way that is easy to understand – plus is available for questions the entire way through. Tech. or marketing knowledge is not required to effectively implement the SEO techniques and you will be surprised how exciting it is to see the results of your work as they come through.” said Rose.

JOIN THE FINAL INTAKE OF SEO MADE EASY

Do you want to achieve the same results as Rose whilst simplifying your marketing?

The doors to SEO Made Easy—our signature SEO program following this exact framework are open now for the final time and we'd love you to join.

This Search Engine Optimisation Course (SEO) course will take you from feeling lost and overwhelmed about where to focus your marketing efforts, to being able to consistently reach more people, drive traffic to your website and make more sales — all without spending a cent or having to constantly show up on social media.

In this program we provide all the tutorials, templates and technical support you need to simply get results.

We also have a range of payment plans – you can get started for as little as AUD $150 (USD $110) a month.

Join us and get your SEO done once and for all.

Find out more about SEO Made Easy today.