🛑 Winging Your Marketing Is Costing You Traffic, Sales And Money In The Bank (Do This Instead)
Dec 29, 2022WINGING YOUR MARKETING
Stabbing in the dark when it comes to your marketing?
We've all been there.
I get it! You're tired, busy and don't know where to focus your marketing efforts to grow your business.
Instead you're spending hours a week that you don't have on the social media hamster wheel with little return on the time invested.
Sadly, we've been conditioned to believe that more followers equals more sales but this simply isn't true. You could have countless followers or a Reel that goes viral and still have a bank account that isn't growing.
The good news is that you don't need thousands of followers to grow your income in your business.
There is a simpler and more efficient way to do it on a budget. Hint: it's free.
And it's the one place I'd recommend investing your time as busy business owner.
That marketing channel is Search Engine Optimisation (SEO).
PROVEN MARKETING SOLUTION
SEO is the steps you take on your website and other people's websites to get to the first position in Google.
SEO is a proven tactic for bringing dream customers, clients, or students to your website – you know that piece of tech. you spent months creating back in 2020 that is still costing you more than you make from it.
Real talk…organic search from SEO is the highest source of traffic to a website by miles and it doesn’t cost you a thing to do besides the time it takes to implement it (which isn’t as difficult as you may think it is).
Why do you think all the big companies make an effort to get-it-done.
Question: where do you go when you’re getting ready to research products or services and compare them online? Google right?!
Point taken!
So…tell me, what would an extra 50, 100 or even 1000 visitors to your website a month do for your business and your LIFE?
Could it finally give you the freedom or profit you desire and maybe even a little of your life back?
Mic drop.
PRIORITISE A MARKETING CHANNEL THAT GET RESULTS
Then, as a biz owner with 3,646 things on your to-do list, do you really have time just ‘wing it’ especially when you it could be your guaranteed escape route from posting on social media 5x week?
How many website visits are you currently getting from each post? On average you only get 2-5 sales out of every 100 people that visit your site so it's worth checking whether you're getting a return on your investment.
Or could SEO it be prioritised above one of those marketing channels like social media that are supposed to be bringing you traffic, sales, and money in the bank but are yet to prove themselves.
It’s time to do a PULSE check on your marketing because if you’ve given a tactic a red hot go, and it it’s not bringing in the cash money, then it’s time to make a change.
I know there a marketing gurus everywhere telling you to try this platform and that advertising channel but let me tell you Search Engine Optimisation is a proven way to get primed, ready-to-buy prospects to your website every day of the week.
Google isn’t one of the biggest companies in the world for no reason.
So, let me break SEO down for you so you know exactly what it involves.
SEO STRATEGY STEP-BY-STEP
There are three parts to SEO:
Website Setup (the tech) is how your website is built and functions. Getting this right makes it easier for search engines like Google to find and index your site in their library so it’s ready to show someone when they search keywords related to what you sell.
On page SEO is all the content that sits on your website pages, and how you optimise it to boost your ranking for your chosen keywords.
Off-page SEO is links from other sites to your site. The more links you have from trusted, reputable sources pointing to your site, the more likely Google will rank you up top on the search engine results pages.
Each part can be broken down into simple bite-size chunks that really don’t take that long to tackle.
You just need to know where to start and which software to use to make it easy.
I'll be breaking this all down in my program SEO Made Easy which will be launching soon. In the meantime, get started with our free Traffic and Sales Calculator and Planner.