Why a Social Media Plan for Your Next Launch is the Last Thing You Need (+ What to Do Instead)

If you’re a course creator gearing up for your next big launch or an online business owner ready to reach new revenue heights, chances are you’ve spent hours (or even weeks) trying to craft the perfect social media plan.

You’ve brainstormed content ideas, filmed Reels, designed graphics, scheduled posts–only to feel like you’re spinning your wheels when it comes to actually growing your audience and getting sales.

Here’s the hard truth: a social media plan isn’t what you need.

In fact, it might be holding you back. It was for me. I spent years creating organic content, only to realise my days were better off spent elsewhere.

Let’s break down why relying on organic social media is a losing game for your launch and how Meta Ads (Facebook and Instagram Ads) could finally bridge the gap between where you are now and your 2025 income goals (minus the 24/7 hustle).

THE PROBLEM WITH ORGANIC SOCIAL MEDIA

It’s Time Consuming

Crafting posts, replying to comments, and keeping up with algorithm changes requires an enormous amount of time (with little ROI to show for your efforts). 

To add to that, if you’re also juggling emails, preparing for a launch or creating products, social media becomes just another stressor on your already full plate.

Can you relate?

Reach Is Limited

Organic reach on platforms like Instagram and Facebook continues to get harder and harder to achieve. 

Even your best performing posts might only reach 5-10% of your followers, leaving you wondering if anyone is seeing all the content you put so much work into creating.

Organic social media works for nurturing existing followers but not finding new ones.

No Guarantees

Social media algorithms are unpredictable. You could spend weeks preparing your content calendar only to watch your posts flop due to factors outside your control. It’s frustrating and unproductive–the last thing you need especially if you’re a one woman show.

THE REALITY CHECK YOU NEED

Let’s put organic social media to the test. Head to your last post on Instagram and click on the ‘Insights’ button. 

Check how many profile visits and, more importantly, website taps the post received. Then try the next post along. 

Can you safely say that the number is a lot lower than you expected?

On average, you need 100 people to visit your site to get two people to buy or book. If you only got one website tap from your last post, is the 30-60 minutes you’re spending a day creating the post and engaging worth the time and effort?

Or would you be better investing that time into a marketing channel like Meta Ads that brings you qualified traffic and sales every day of the week—without the constant hustle?

I think you know the answer but need to be ready to step out of your comfort zone and try something different.

Let’s face it: on social media, your posts get shown to as little as 2% of your audience, most of whom are your primary engagers (close family and friends). The chance of reaching new people who will then go on to your website and buy or book is extremely low.

It’s time to try something different.

STRATEGIES TO INCREASE YOUR WEBSITE TRAFFIC

The moral of the story? Focus on a marketing channel that will drive traffic and sales consistently. Increasing your traffic is the first crucial step to increasing your sales and revenue. Once you’ve got that down, you can focus on boosting your average order value and improving your conversion rate to scale your revenue even further.

To calculate how much traffic you need to hit your revenue goal and all our favourite strategies to increase website traffic, download our free Traffic and Sales Calculator + Guide.

WHY META ADS ARE THE BETTER OPTION

Meta Ads allow you to skip the guesswork and focus on results.

With the right set-up, you can put your validated offer in front of your ideal audience quickly and affordably (without spending hours creating content that might never be seen).

Here’s our top 5 reasons why Meta Ads are a better investment for your next launch:

1. Scalable Reach

Unlike organic posts, which are limited to your followers and sprinkle of algorithmic luck, Meta Ads can reach thousands of potential buyers fast. You can scale your reach to match your budget and sales goals. 

It also means you can focus your marketing efforts here to grow your business instead of across multiple channels, relieving you of time and stress.

 2. Precision Targeting

Using Meta’s powerful AI-driven tools, you can target your exact audience based on demographics, interests, behaviours, your email list and even past purchases. This ensures your offer reaches people who are already primed to buy—not just random followers or your mum scrolling through her feed.

3. Data-Driven Insights

Meta Ads provide real-time analytics on what’s working and what’s not. You’ll know exactly which ad creative, audiences, and messaging drive results, so you can make data-backed decisions instead of relying on intuition. 

4. Fast Results

While organic strategies take time to gain traction, Meta Ads work almost immediately. You can test your messaging and targeting, and start generating leads or sales within days—not weeks. All you need is an offer you’ve proven sells organically. Once you start getting results from ads, you can scale to your hearts content.

5. Automation and AI Support

Meta’s AI tools, like Advantage+ campaigns, are simplifying the set-up process. They optimise ad delivery and help you get the most out of your budget, so you can focus on other aspects of your launch or business instead of the tech overwhelm. Phew!

HOW TO GET STARTED WITH META ADS

Ready to ditch the social media hamster wheel? Here’s a simple roadmap to start leveraging Meta Ads:

1. Define Your Objective

Are you looking to build your email list, get more bookings or sell more? Knowing your goal will help you choose the right campaign type in the Meta Ads Manager.

2. Set Up Your Ads Manager Account

If you haven’t already, set up Meta’s Ads Manager and install the Meta Pixel on your website to track visitor actions. You’ll also want to connect the Meta Ads Conversion API for more accurate tracking.

3. Promote Your Validated Offer

Whether it’s a free lead magnet, service or product, your offer should solve a specific problem for your audience. Make it clear and compelling AND make sure you’ve sold your offer organically before putting money behind it.

4. Use Proven Ad Templates

If you’re not a designer, don’t stress. Use our free plug-and-play Meta Ads templates to create professional-looking graphics that convert. Swipe our best performing ads here to get copy inspiration.

5. Test and Optimise

Test different creatives and audiences to see what your audience responds to. Use the data to refine your ads and scale the ones that perform best. 

Remember: don’t focus on low cost leads. You want quality leads that will go on to buy. It’s worth paying a little extra for those. As long as your ads are profitable, that is all that matters.

IMAGINE THIS FOR YOUR NEXT LAUNCH

Instead of scrambling to post on Instagram every day or stressing over engagement metrics, you’ve got a streamlined Meta Ads campaign placing your offer in front of hundreds of qualified leads daily. You’re getting signups, sales, and messages from excited customers—all while focusing on what you love most: serving your audience.

That’s the power of Meta Ads. It’s time to stop working harder and start working smarter.

Are you ready to make the switch? 

Download our free guide, "How to Figure Out if You’re Ready for Meta Ads" and find out in six simple steps if Meta Ads are the right move for your next launch. 

Let’s make this the year you finally reach your revenue goals.